In an effort to gain familiarity with PR work involving artist management, Shakola managed the first year of Jakoby’s music career. As his manager, she guided Jakoby by assisting him in building his brand and connecting him with music professionals.
Click on the headers below to view the details of her marketing efforts.
With the help of social media and the right connections, Jakoby makes it to the stage.
Shakola followed the efforts of some popular artists and utilized social media in order to spread Jakoby’s music.
Shakola created a website for Jakoby so that fans and potential clients and easily contact him and view immediate updates. The site includes videos and photos, in addition to his social media contact information.
His listeners follow him on Soundcloud, a platform that allows artists publish their music online, and eagerly wait for new songs to be posted. In the meantime, Jakoby actively reposts songs and playlists from other artists, which his fans enjoy and appreciate.
Shakola has utilized personal and professional contacts in order to appropriately network. As a result, she has been able to connect Jakoby with recording instruments and a music songwriter/producer. So far, Jakoby has received two offers to film music videos for his work.